To become the most trusted AI toy capability provider and digital intelligence infrastructure platform for global households and the toy manufacturing industry
Four core dimensions, shaping the next standard of AI interaction
0.6s end-to-end response, 0.3s seamless turn-taking, delivering a human-like conversational experience
Deep integration with Llama 3 / Mistral and other leading models, supporting hybrid public-private deployment
Plug-and-play cloud MCP services, rapidly extending AI capabilities
Multi-language switching, character customization, and human-like voice cloning — switch conversation styles effortlessly
0.6s end-to-end response, 0.3s seamless turn-taking, delivering a human-like conversational experience
Deep integration with Llama 3 / Mistral and other leading models, supporting hybrid public-private deployment
Plug-and-play cloud MCP services, rapidly extending AI capabilities
Multi-language switching, character customization, and human-like voice cloning — switch conversation styles effortlessly
All-New TARS In-Car Electronic Pet Series
Cyber Pet AI, Warm Companion for Every Journey.
TARS is far more than a budget-tier hardcore tech collectible — it's your personal AI emotional co-pilot for both in-car and desktop scenarios.
Safe-by-Design across the full product lifecycle
Camera runs ultra-lightweight feature tracking locally (eye contact & motion sensing) — no recording, no cloud upload.
Physical privacy shutter built in, or disable camera & mic instantly from the mobile app.
Voice interactions are encrypted and desensitized — intent recognition only, absolute privacy.
A dedicated intelligence engine built around AI NovaServe B.V.
Toy Intelligence
Novasr Nest is our self-developed training model system built for AI toys, continuously learning and growing within a secure, private data environment.
The model is not a generic search-oriented assistant. It is trained on real AI toy usage scenarios, covering companionship, interaction, education, and emotional feedback, so it feels more like a toy than a search engine.
Beyond semantic understanding, the model reads voice rhythm, interaction frequency, and historical behavior to assess emotional state, then drives expressions, motion, lighting, and response style for continuous emotional interaction.
With a proprietary data loop and training pipeline, model capability improves as product scale and usage grow, without depending on third-party update cycles, preserving long-term consistency, control, and differentiation.
Everything you need to get started
Awaken Cyber Life in 3 Steps
Magnetic Mount
Car Console / Gaming Desk
SoftAP WiFi Pairing
Connected in 30 Seconds
Activate Your AI Mecha
Start your journey
Create your own emoticons and explore our open-source micro ecosystem
Unlock new skills with over-the-air updates. Your TARS evolves with you.
Headquartered in Netherlands, NovaServe B.V. is a global AI-native software and hardware technology platform for smart toys.
Centered on its distinctive dual-engine model, it deeply integrates embedded hardware and cloud intelligent services to build the foundational ecosystem for the next-generation smart toy industry.
Headquarters
Netherlands
NETHERLANDS
Based in Netherlands, leveraging Netherlands's regional hub position and global resources to connect regional innovation with international markets.
Private brands (TARS) for ToC set industry benchmarks; universal modules for ToB empower the broader ecosystem.
Covers education, entertainment and emotional companionship, spanning cognitive enlightenment to emotional care.
Benchmarked against COPPA/GDPR — the highest global standards — with Safe-by-Design across the full product lifecycle.
Get Started Today
Headquarters
Netherlands